The Wine Curator - Beyond Negociants
Over centuries of great winemaking in the Burgundy region, several different routes to market have developed. Each brings its own advantages and challenges. The role of the negociant, for example, is one of the oldest and best-known models in Burgundy – a merchant buys grapes from smaller vineyards, blends them and sells the resulting bottles. The prevailing model until the 1980s was to buy wine from negociants, but this began to lose ground in favor of the producers themselves bottling their own wine, under their own domain name. Now there was a bigger selection of names and styles – customers could really get to know the land plot by plot, according to who grew where. More enticing, this individualistic route to market, than the large, mass market negociants. Continue »
Feb 24, 2022 at 1:51 PM
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